Today, a website is simply a necessity for almost any business. And for good reason! Over 90% of consumers do research online before making a purchase. Your online presence is therefore essential to reach your potential customers. In this article, we share 10 reasons to invest (smartly!) in your website, and how and why to do it with Webflow.
1. Your website is a long-term investment, not an expense!
Your future customers will visit your website. It’s as simple as that. With that in mind, the return on investment that your site give you is clear. Do you already have a site that’s not meeting your expectations? Review your strategy and consider an overhaul. The best and simplest way in our opinion is with Webflow, a no-code website creation platform. You can learn morea bout the platform on this article.
2. You gain visibility 24 hours a day
The undeniable advantage of having a website is to be visible 24 hours a day, 7 days a week. Your customers will be able to access all the necessary information about your company on any device (mobile, pc, tablet) anywhere. As long as there is internet, your site can even be viewed from the top of Mount Fuji.
3. A website helps you retain your customers
To retain your customers, nothing works better than a subscription to a newsletter, which you can use to keep them informed about your news, promotions or other content. By adding a subscription banner for your newsletter on your website, you encourage your customers to subscribe, and you can maintain a 1-1 relationship with all your customers! Webflow centralizes all your newsletter subscriptions from any page so you can download the list at any time.
4. Quick updates in real time
A significant advantage of having a good website platform is to be able to modify its content quickly and simply. A simple click allows you to update a product, text, or a promotion in real time. The back-office offered by Webflow is ultra-intuitive and easy to use. If you want to know more about the Webflow back-office, check out this article.
5. Highlighting your services and products clearly
The key to attracting customers is to have an attractive and optimized site to facilitate the user experience. Indeed, there is a rule in web design: A visitors must be able to reach the desired information in less than three clicks! It is also recommended to have variation in media and to use video in order to make your website more lively.
You can also build an FAQ page, which is a gold mine for your customers looking for information. By displaying the answers to frequently asked questions, you are ahead of the questions your customers are asking.
6. Increase your turnover
By highlighting your products and services, you will increase your sales. In France alone, e-commerce represents 129 billion euros spent on the Internet (Source: Fevad)!
Using a good Call To Action you can highlight your your products and thus encourage the decision to purchase.
7. Easily reach your customers (even abroad!)
Having a website is all well and good, but if no one visits it, you won’t really find much interest in it. Building an SEO strategy to optimize your natural referencing is essential if you want to get ahead of your competitors. Webflow allows you to simply add all the meta titles and descriptions of your pages, automatically edit a sitemap, and all the alt tags of your photos. In addition, with the Weglot translation plugin, you can add many automatically translated languages, and thus easily conquer new markets!
8. Better credibility and trust
Have no doubt, your customers will be on the Internet. Having a website will allow them to know you better, and therefore to trust you. Your website is the showcase of your business where you can add all the information you need to put yourself forward. For example, we recommend that you create a blog, which will consolidate your natural referencing, and will strengthen your expertise in the eyes of your customers. In this blog, you can share advice, good practices, and also company news and new products. In addition to increasing customers’ confidence in your business, you will also distinguish yourself from your competitors.
How about adding customer reviews to your site? You can rely on Google reviews, Trustpilot, or other review sites, but collecting the reviews of your customers on your site allows you better management of customer reviews, as well as also a certain transparency.
9. Get to know your customers better
Using various tools such as Google Analytics, you can better understand the habits of your customers. Indeed, thanks to the trackings installed on your site, you can better know who your customers are, what they are looking for the most on your site, and which product or service is the most popular, as well as how much time they spend on your site– Valuable statistics that will help you in your prospecting!
10. With no code, no need for technical skills
Are you putting off building or redesigning your site because you don't have computer skills? Rest assured, with no code, and in particular with Webflow, there is no need for long and expensive training. You can get started with the back-office editor in less than an hour!
In short, investing in a website these days is a real necessity. With Webflow, you can get a site quickly, cheaper, and optimized in every way!
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